Every time I hear/read something like this, it pisses me off. Every person involved with 10U softball - players, coaches, parents - care a hell of a lot about 10U softball. How much does 10U mean in the big picture of a player who plays all the way through college? Maybe not much. Or, maybe a lot. For my DD, her path in the game changed from rec to TB in 10U, and thus started down the (intended) road towards playing college ball. Same is true for a lot of players I know. What my DD's 8U all-star team mattered, too. It mattered to her, her teammates, and every family involved.
That said, being that my DD is only a 12U player, maybe I'm too naive to know what I'm talking about.
It shouldn't piss you off... maybe "no one cares" is not the correct aspect or take on the subject but at 10U parents tend to put so much emphasis on softball that they tend to drive their kids away from softball... Relax, let the kids be kids, let them enjoy the game - the love of the game, not the "success" at 10U is what will keep them playing for years to come... When the game becomes a grind on the kid, most kids are going to walk away... I had an 11 yo that came to me for batting practice literally beg me to talk to her dad last year - good kid, talented kid but 18U expectations placed on an 11 yo kid made her begin to hate the game and she is not even playing now...