Fact is, College softball is a non-revenue sport that in the minds of some AD's, is only around because of Title IX. So as long as the softball coach keeps the girls safe and the program drama-free, they can keep their job regardless of W's and L's. Of course the coach catches on to this fact and many will ride it as long as they can. So there's no real incentive for them to get better or to try something outside of their normal MO. Just ride the wave of "tenure" to retirement.