At a college run camp we were told don't spend the money on this and don't be George Lucas. Make one at home and don't slice and dice it. If DD punts one it happens. If the video is spliced together they think she's punted a lot of them. Keep them around 3 minutes and include them in emails as a link so they can watch right away. These were schools that do not offer athletic money.
This is how my DD got recruited by a D1 and several DII schools. Simple video on YouTube linked in emails. I think the professional videos are overdone and if I were a college coach, I would get turned off by it.