Did you know.. USA Softball is playing NPF teams and streaming them online

[marriard]

Of course you didn't, because the NPF and ASA Softball have no idea how to market.

Because you know, no one really wants to see Monica Abbot or Hawkins or.... well a bunch of players we all like to watch...

Anyway - just in case you want to see it (apparently you don't), the streams are available at USA vs NPF Series Game 2 starts in about 30 minutes....

There are games tomorrow 6/18 as well.

 

[JAD]

You da man!

 

[1bucketmom]

You can follow them on GameChanger too.

 

[JJsqueeze]

No kidding on the bad marketing...I am a softball junkie and i had no clue. I have been on the NPF website at least 5 times in the last week and i haven't seen a hint of this.

 

[cantletitgo]

Of course you didn't, because the NPF and ASA Softball have no idea how to market.

I'm glad I'm not the only one who thinks this. Most American households have no idea softball exists beyond the WCWS.

 

[MTR]

I'm glad I'm not the only one who thinks this. Most American households have no idea softball exists beyond the WCWS.

Which should tell you how small the softball community actually is.

 

[cantletitgo]

Which should tell you how small the softball community actually is.

And how few within that small community know professional softball exists.....

 

[cantletitgo]

I did just go check my Instagram and saw they advertised it on there, but I hadn't been on Instagram in days so I missed it. I'm assuming they advertised on Facebook too?

 

[1bucketmom]

Follow some of the favorite players on Twitter......see softball from a different set of eyes.

 

[marriard]

Which should tell you how small the softball community actually is.

You are correct -... however the WCWS drew ~1.8M viewers per game on ESPN.

You have to find a way to build on top of that. And NOT marketing your next level (including some of the players those people were watching right then) is not the way to do it.

If you want your community to grow, you have to tell people the community exists and what it can bring to you.