I understand the $ and the difficulty in scheduling, and would be happy to pay more for more time (I'm probably in the minority there). I think 90 min is a fair time, but I have coached in many that have 65-70 min game times. I just don't think thats enough time.
I would have an issue with 65 minute games. That's pretty ridiculous. The "standard" in our area (for friendlies) is 1:20 drop-dead. The TCS tournament we played last weekend was 1:30 no-new.