Looks virtually identicle to the Bownet. I don't know anything about it but if they have a display at Dick's I would compare the poles and netting and overall quality against a Bownet. The Bownet is a great product.
The HC on my DD's team has one. It works great. I haven't compared the Primed and Bownet side-by-side to offer any comments about specific differences between the two.
I wonder is bownet makes these. I googled "primed 7' instant net" and bownets site comes up as the 4th or 5th down with primed 7' instant net in their info.
The other thing is Bownet has a lot of different types of attachments. Like they have a pitching screen net that is a flater net, stike zone thing, etc. Some look like they will work with the Primed net but I am not sure about some of the others.
I did buy this last night at Dick's for $99. I was a little upset because when I had called earlier in the day to make sure they had one in stock I was told by the guy in the store that it was in stock and that he THOUGHT the price was $49. oh well. Mistakes happen. I am the world's least handy man but I was able to set it up in less than 10 minutes. It is nice to finally have a hitting station in the basement. As it gets used I may revisit this to give you an update (especially re durability), but so far so good (Just need the kids to get healthy so that they can use it).