You're missing the demand part of the equation. In this market, supply has increased in response to large increases in demand. The best you can hope for is it's a bubble that gets burst and prices drop as a result.Someone is going to have to explain the benefits of this free market system to me. If several companies are competing with each other to attract customers, the free market system says the consumer benefits because ultimately the price goes down or some other benefit is realized. I've seen the cost of TB go up and up over the years and I don't see where the players reaping the benefits of increased competition. This latest development makes me think even more players are going to be left out.