I know many of you out there have daughters who are being recruited, maybe currently play in college or eventually will be recruited once they get old enough. A HUGE concept that is gaining traction and importance across all sports is the idea of Personal Branding. Every athlete out there is his/her own brand. We are all the CEOs/Brand Marketers of our own "companies."
This idea affects EVERYTHING - especially what young girls are posting on social media, the clothes they wear, the way they "stand out" at a college recruiting camp, or just at a college camp, period. No two athletes brands will be the same, and it's important to understand what your brand is, what it looks like, what it feels like, etc, especially when trying to catch a college coach's attention, and THEN utilizing that same brand once college softball is done and you go into the "real world." You even never start too early. I hope you guys enjoy these articles, as it's just ask much of an important concept as teaching a rise ball or teaching a hitting approach.
One I found over female athlete branding in general:
Teach female athletes how to brand, teach
And then I, myself, had written one over Personal Branding that is very similar:
Personal Branding | Amanda Scarborough