1. New name is a good idea... but not MLF. Too close to MILF........
2. Partner with MLB the way women’s basket has partnered with NBA - all MLB teams throw in support money
3. Marketing, market, marketing........ look at all the women owns businesses, sports related businesses, woman target audience businesses and yes car companies because women drive cars and trucks.... what about soda companies too.... Health insurance companies (one of the largest is run by a collegiate 2 sport athlete)
4. Regionalize - then nationalize.
5. Television - yes, it’s expensive but with #2 and #3...you can afford to get some air time on ESPN - b level stations
6. Leverage your players...... advertising campaigns with your #3 companies - helps build league brand, sponsor brand and player brand
7. Sports equipment businesses should be #1 sponsors - cuts cost of equipment and uniforms
8. Camps - revenue generation. Leverage player skills and build a following.
9. Find the right spokespeople...... they need a big time schmoozer that can network the heck out of this
10. Airline partnership......
11. Consider doing a traveling game series/exhibition to test out markets and increase viewership. But, you need #10 to make it work.
Right now, businesses can buy advertising on a players jersey...... really. That’s base level monetization with little reward for company or player.
Many young players don’t even know names of NPF players..... how sad is that
"The world is made for people who aren't cursed with self awareness."
Elk Grove Hurricane (12-14-2018)
There's no reason for MLB to consider endorsing Pro Fastpitch. There's also nothing compelling fastpitch to need/want that endorsement. NPF has a monumental battle to monetize the sport. Franchises should be free to owners that can show they have the financial ability to make payroll and expenses. Also, the only people willing to go to the stadium and watch are either former or current players. No one else has interest
Intermingling men and women in sports? Good luck with that
Last edited by 625ender; 12-13-2018 at 08:53 AM.
I actually 100% agree with 625...What makes MLB want to do anything with NPF and why? The only people that think MLB should
support (and by support, people really mean pay for everything because NPF is a money wasteland) is fastpitch ex players or parents that wanna watch it...and hell, there are even a lot
of ex players that don't even care about watching softball. So MLB should just throw money away because of a select few that wanna watch softball.
I like watching college softball, but pro...not so much. I will watch if im flipping thru but prob will not watch the whole game. Softball has to show they have an audience and can
show some kind of monetary value before anything happens.
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The idea is to get more women to follow the sport. And yes, plenty of women already do. But if you're trying to grow your game, a good way to do it is to show little girls that women can play, too.
The WNBA still relies heavily on NBA subsidies, but at least some of the teams have pretty good attendance. The league is, to some extent, successful. People are watching, and the NBA apparently feels this is ultimately good for their business. I don't see any reason why they same can't be true for an MLB-sponsored softball league.
Creating an developing a women's fastpitch league in concert with the MLB is akin to getting the band back together and touring with Van Halen. It fills the time while tipping a few cold ones but the next morning it is back to the real world.
Phil Neikro made the Silver Bullets back in the 90s. It was an all female professional baseball league. It lasted only 4 years. Once Coors pulled sponsor money they folded
When a woman can pitch 90+ or hit a 400ft home run and run 90ft bases like a champ she will get a look. Otherwise it's not going to happen