Very true.
My DS rows for a D-III school. His coach was actively recruiting him. This particular school has their admissions and scholarship policies pretty much set in stone, but DS was a borderline case. His ACT scores were good enough for a substantial scholarship, but his grades were slightly below the cutoff point (although he raised his grades above the cutoff by the time he graduated HS). The school decided to give him a chance, since his JR and SR year grades were substantially higher than his frosh and soph year grades. Or maybe it was because of his ACT scores. Or maybe because the coach really, really wanted him on the team, and went with us to the admissions office.
All I know is DS was a borderline case, the coach spoke highly of him, he was admitted, and got academic scholarship money.
It helps to hear stories like this.